Businesses of all sizes use vehicle wraps to spread their message without interrupting consumers. These wraps give them access to urban areas where fleet cars, RV’s and semi trucks cannot reach.
It’s consumer-friendly advertising that travels right into their view and enables them to research more information about your company. Hence, it generates leads in an effortless way.
1. Brand Recognition
In a world full of digital ads that consumers have become desensitized to, vehicle wraps stand out. Because they’re unique and eye-catching, people are more likely to notice them. Plus, they aren’t competing with hundreds of other advertisers like taxis or digital billboards. Because of this, wraps are able to reach a larger audience and increase brand recognition more effectively than other forms of advertising.
It’s no secret that major brands use their vehicles to promote their business. But now, small businesses are doing the same. By using wraps to advertise their company cars, they’re able to generate a lot of local leads and sales without breaking the bank.
In fact, it’s not uncommon for a single car to produce 30,000-70,000 impressions a day. This makes it one of the most cost-effective forms of out-of-home (OOH) advertising and an excellent complement to other marketing campaigns. Plus, wraps protect your car’s paint and preserve resale value. They’re a great investment for any business.
2. Reach a Wide Audience
In a time when more people are opting out of watching TV shows and reading newspapers, savvy marketing professionals have been searching for new ways to reach consumers. This is one of the reasons why car wraps are gaining popularity. Learn how to care for a new vehicle wrap in this article link.
With this type of advertising, your company name, products, and services are visible to a wide audience without the need for expensive TV commercials or billboard space. This is especially helpful for small businesses that may not have the budget to invest in traditional marketing methods.
Another reason why car wraps are the perfect solution for advertising is that it allows you to track your marketing efforts. By incorporating an alternate landing page or unique phone number that is only promoted on your wraps, you can measure how many impressions your vehicle ads are making. This helps you get a better understanding of your return on investment. It also allows you to see which designs are working best, helping you improve future campaigns.
3. Convenience
If your company vehicles are traveling to meet clients at their offices, delivering products, or visiting customers at home, your advertising goes wherever they do. This is not the case with billboards or other forms of outdoor signage that are relegated to specific areas.
With so many Americans spending 10,900 miles per year and 290 hours on the road, having your business name, logo, contact information, and product or service details on the vehicle gives you significant exposure. When someone sees your wrapped car, truck, or van, they are able to pull out their phone and find more information online if they want to learn more.
With people spending less time watching TV, and more time reading the news or browsing the internet, savvy marketing professionals know they need to reach their audience in new ways. And with the high ROI and convenience that comes with wrapping your business vehicles, it’s no wonder why so many businesses are choosing to use this method of advertising.
4. Visual Appeal
Unlike traditional advertising that interrupts customers with loud noise or in-your-face messaging, car wraps provide a visual appeal that grabs attention. This helps to reduce the likelihood of ad fatigue that can occur with other media types. Customers are more likely to remember your message and contact you when they need your services.
A large portion of your customer base probably spends a lot of time on the road, whether traveling for work or just running errands. By converting your vehicles into marketing tools, you can gain exposure in areas where other marketing options are limited.
Even a single car can generate between 30,000 and 70,000 impressions per day. This is a significant amount of potential leads, especially when combined with other marketing campaigns.
Many small businesses assume that they need a fleet of company cars to benefit from car wraps, but this is not always the case. Gig economy companies and individuals who rent out their personal vehicles can also take advantage of this cost-effective, high-impact method of branding.
5. High Return on Investment
Car wraps have a high return on investment compared to other marketing methods. They offer the same reach as radio or print ads but at a lower cost. In addition, they can be used over time, unlike traditional advertising that only runs for a set period of time.
Moreover, vehicle wraps attract attention without disturbing the customer’s experience. Unlike radio and print ads that are often considered annoying, customers enjoy striking vehicle wraps and don’t mind the advertising. This makes them a perfect choice for gaining more leads and new business.
Additionally, vehicle wraps can be easily changed if necessary. This means that you can try out different designs to see which ones generate the best response. You also don’t have to worry about competitors taking over your space, which is a common issue with other mediums. Whether you have one vehicle or an entire fleet, car wraps can help you reach a large audience and drive more traffic to your website. This is why many businesses gain more leads from their wrapped vehicles than from their websites alone.
6. Customizable
You can get almost anything you want on your car wrap, though it’s important to choose a design that will work well with the overall aesthetic of your business and your marketing plans. A shop can also help you select a color that will grab the attention of drivers. You can even go with a color-shift wrap that will change shade as you move your vehicle.
The vinyl used in wraps is durable and can withstand rocks, weather and minor fading. However, you will need to make sure that your vehicles are in good condition to keep them looking their best. If you have any dents, scratches or corrosion on your vehicles, they should be repaired before applying the vinyl.
If you are interested in car wraps, be sure to look for reputable shops that have extensive experience and a proven track record. Avoid any company that promises you money without screening your driving habits or the amount of miles you drive. These companies are likely scams. Alternatively, you can sign up with Nickelytics, which provides full and partial car wraps to drivers from the rideshare and delivery gig markets.
7. Flexibility
A wrap can be designed for long-term branding or shorter product or event promotion. Unlike billboards that are rented for a set amount of time, vehicle graphics can be changed out as needed. This gives companies the flexibility to try different advertising campaigns without having to buy a new fleet of vehicles or pay for another large advertisement campaign.
When it comes to marketing, savvy business owners know that they need to reach potential customers where they are. As more people opt out of traditional TV and newspaper subscriptions, the need for businesses to find unique ways to advertise has become a priority.
Car wraps are the perfect way to get your company’s name and services in front of a large audience. They are not only a great way to reach customers while they’re driving, but they also can be used for events, local advertising and more. The best part is that they don’t require a customer to pay for an ad block or click on it, which means you’ll always have a captive audience.
8. Low Cost
Car wraps are a great way to reach a large audience without spending a lot of money on airtime or ad space. This makes them an excellent choice for small business owners who need to stretch their marketing budget.
Unlike digital ads, which are often ignored by customers due to their short attention span, car wraps are always visible and can be noticed by the people who need your products or services. In addition, car wraps are a great option for local marketing. They can help you blitz a specific ZIP code with your messaging, and you can combine them with other marketing campaigns to maximize the impact of your investment.
Additionally, if your vehicle wrap is professionally applied by a trusted company, it shouldn’t damage your paint job. If you are looking to change the look of your car or add some customization, you can choose from a wide variety of colors, treatments, and graphics. And, if you ever decide to change your mind, it’s easy to remove the wrap.
